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Growth Strategies

This Media Company Used Hip Hop and Sneakers to Attract 55 Million Viewers and Sell for Over $250 Million

Andrew Medal chats with Rich Antoniello about how Complex Media is redefining the culture by sparking conversation through hip hop, sneakers, tech, news and sports.
1 min read

Rich Antoniello is the co-founder and CEO of Complex Media. Complex is the intersection of all things pop culture, from hip-hop to sneakers, and dominates the male market of 18- to 24-year-olds with 55 million monthly viewers. Through the company's latest annual conference, ComplexCon, it's now disrupting traditional retail by providing a fully immersive experience for event goers. It has been disrupting media for over a decade and caught the attention of Verizon and Hearst, who jointly acquired the company for reportedly well over $250 million in 2016.

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