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Video Marketing

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4 Pinterest Hacks You Can Adopt to Drive Traffic to Your Blog

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Latin America

Mark Your Calendars: The Key to Latin American Ecommerce Is Knowing the Right Dates

Heads up! Father's Day, Valentine's Day, even Black Friday and Cyber Monday may occur on days different from the U.S. dates.
Ready for Anything

After Losing a $21,000 Deal, Here's What I Changed in My Email Follow-ups

Looking back, these are the things we could have done differently to win the deal.
Project Grow

Why Your Business Should Be 'Marketing First'

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Web Design

Does Your Website Have This Important Lead-Generation Feature?

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Content Marketing

Balancing Creativity and SEO in Content Writing

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Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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