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Franchising a Business

3 Key Factors Affecting the Changing Franchising Trends

keep changing, but it is important to pay attention to them to make most of it

How a First Date Led to Multimillion-Dollar Confection Company Sugarfina

Co-founder Rosie O'Neill looks back on the early days of building the brand with her now-fiancé: "All of the stories of how we found this concept are wound up in our love story."
Branding

As a Founder, You Must Also Be the Face of Your Company

A company's founder or CEO is a critical marketing tool.
Branding

How Not to Be A 'Me-too' Brand: Brand Differentiation in a Crowded Market

One can only stand and promote a brand with the power of innovation in today's competition
Technology

How an Alexa 'Skill' Can Boost Your Brand

Get people to talk about you -- literally.
Branding

A Quirky Brand Name, Coupled With a Creative Module Does Wonders

Jeff Bezos had looked through the dictionary to settle for Amazon, not only because its sounds 'exotic and different' but also because its start with 'A', so alphabetically too it would be on the top of the charts.
Marketing

Right Mix of Premium Content and Great Marketing Defines the New-age Brands

Holistic and relentless marketing policy that surrounds potential customers until it succeeds in developing the 'must-buy' feeling in the key
Online Marketing

These 6 Online Habits Are Common, But They're Killing Your Brand's Credibility

Just because 'everyone's doing it' doesn't mean your brand should follow suit.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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