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Take It From The Pros

Advice and inspiration for your business

PRESENTED BY Presented by Staples

Branding Your Business for Maximum Exposure

One social-good startup talks about how they've made their brand memorable in their local market--and how you can too.

In the Spotlight

How These Entrepreneurs Attracted an Army of Loyal Customers
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How These Entrepreneurs Attracted an Army of Loyal Customers

The founders of Bitsbox explain how sticking to their mission of teaching kids to code has kept customers coming back month after month.
Keys to Building a Passionate, Engaged Team
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Keys to Building a Passionate, Engaged Team

The goal is to hire people who are passionate about the work you do and can remain engaged over the long haul.
Founder Insights: What It Takes to Inspire Passion
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Founder Insights: What It Takes to Inspire Passion

Three entrepreneurs share their thoughts about keeping your team inspired and engaged in the company mission.
Founder Insights: Why Corporate Responsibility Is a Must-Have, Not Simply a Nice-to-Have
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Founder Insights: Why Corporate Responsibility Is a Must-Have, Not Simply a Nice-to-Have

Three entrepreneurs share their insights into the importance of social good practices in the workplace and which companies are doing it right.
Founder Insights: How to Foster Collaboration on Your Team
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Founder Insights: How to Foster Collaboration on Your Team

Three entrepreneurs share their insights into getting your employees to work together and exceed expectations.
Creative Ways to Delight Your Customers and Make Them Loyal to Your Brand
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Creative Ways to Delight Your Customers and Make Them Loyal to Your Brand

Customer service isn't just about meeting people's needs; it's about exceeding their expectations.
A Business Partner That Knows How to Help You Grow
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A Business Partner That Knows How to Help You Grow

When this Brooklyn-based startup needs printed materials that exceed expectations, it knows where to turn for help.
3 Big Lessons These Startups Learned From Their Mentors
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3 Big Lessons These Startups Learned From Their Mentors

The top honorees from our 2016 Startups to Watch list share what they've learned so far from working with their advisors.
Save Big Money on Shipping With These Important Tips
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Save Big Money on Shipping With These Important Tips

Ways you can shave costs and improve your bottom line by making smarter shipping decisions.
How 3 Innovative Startups Plan to Grow Through Mentoring
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How 3 Innovative Startups Plan to Grow Through Mentoring

The top honorees from our 2016 Startups to Watch list share their plans for taking their businesses to the next level.
Startups to Watch: 10 Innovators Making More Happen
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Startups to Watch: 10 Innovators Making More Happen

As dedicated advocates of small-business innovators, Staples and Entrepreneur are proud to present these up-and-coming startups.
From Innovative Idea to Thriving Business: How One Woman Is Taking Her Industry by Storm (And You Can, Too)
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From Innovative Idea to Thriving Business: How One Woman Is Taking Her Industry by Storm (And You Can, Too)

Steeped in tradition, the wedding industry is not an area of enterprise we typically associate with cutting-edge innovation. However, sometimes it's the areas that you least expect that are primed for innovation. (Perfect example: Uber taking on the taxi industry.)
Unpacking Innovation from Businesses You Know and Love
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Unpacking Innovation from Businesses You Know and Love

As a small business owner, it can be daunting to think of new ways to solve age-old problems or new ones that arise. But a look at some of the most beloved brands, such as The Home Depot and LEGO, can remind us that big innovations sometimes come in simple packages.
How to use Customer Feedback to Fuel Small Business Innovation and Growth
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How to use Customer Feedback to Fuel Small Business Innovation and Growth

Handling the ups and downs of small business ownership can be a challenge. While it feels great when your business is thriving, momentum may fade over time, requiring you to find new ways to keep your business fresh. If you're not sure where to start, consider tapping into customer feedback.
How to Handle a PR Disaster Like a Pro
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How to Handle a PR Disaster Like a Pro

Learn how to handle any PR disaster your company may face.
7 Ways to Avoid Small Business Data Disasters
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7 Ways to Avoid Small Business Data Disasters

Seven ways small businesses can avoid data disasters
Harness the Power of Customer Feedback with Hashtags
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Harness the Power of Customer Feedback with Hashtags

Hashtags can be found across social media. Typically, people use them to make their posts more searchable; however, they can also be used to help you receive insightful feedback from your current and future customers.
Designing the Perfect One Page Pitch
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How to Attract Investors With a One-Page Pitch

As an entrepreneur, knowing how to create a pitch deck that will not only catch a potential investor's eye, but also quickly and poignantly make a case for your small business, is extremely important.
Need Inspiration? 10 Tips for Startup Success. (Infographic)
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Need Inspiration? 10 Tips for Startup Success. (Infographic)

A checklist for turning your passion into your livelihood.
10 Numbers that Show the True Power of Small Business (Infographic)
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10 Numbers that Show the True Power of Small Business (Infographic)

There's no disputing it – small businesses are an economic force worth celebrating.
10 Things Your Logo Might Be Saying (and You Don't Even Know It)
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10 Things Your Logo Might Be Saying (and You Don't Even Know It)

To ensure your company logo is sending a strong, positive message to current and future customers, it is important that it says exactly what you're intending it to in a matter of seconds.
6 Ways to Cultivate Goodwill on Yelp
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6 Ways to Cultivate Goodwill on Yelp

Follow these six tips for a strong Yelp business page that will bring in new business, keep current customers returning for years to come and represent your business well online.
6 Effective Small Business Websites
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6 Effective Small Business Websites

In the 21st century, having a website for your small business is essential, but having a website that is effective is even more important.
6 Essentials of a Good Logo
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6 Essentials of a Good Logo

With so many logos in the marketplace, it's becoming increasingly harder to create one that stands out and is memorable for customers.
5 Fast Facts: Yelp and Your Small Business
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5 Fast Facts: Yelp and Your Small Business

Before creating your own Yelp business page, make sure you understand the ins and outs of how the service works and how it might affect your bottom line.
Establishing Your Brand Personality on Social Media
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Establishing Your Brand Personality on Social Media

Firmly establishing your brand personality on social media can help your profiles and your posts stand out even more.

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One-Minute Business Tips From Infomercial Queen Forbes Riley

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How to Trick Your Brain to Love Criticism

Science says the body responds similarly when afraid or excited. Here's how you can use that to your advantage.
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A 4-Step Guide to Achieving Career Success

We all want to achieve our business goals some day, but how do we get there from where we are now?