According to Kaplan Test Prep's most recent survey of college admissions officers, more than two-thirds of colleges (68 percent) say that it’s “fair game” for them to visit applicants’ social media profiles like Facebook, Instagram, and Twitter to help them decide who gets in -- despite the fact that less than one-third actually engage in the practice. It also appears that students agree. In a separate Kaplan survey of over 900 high school students found that 70 percent consider social media profiles “fair game” for admissions officers evaluating applicants - an increase from 58 percent in 2014.

I reached out&

I left a message for a Certified Financial Planner (CFP) a few days ago. Today, her assistant called me back to vet me, to see if I am worthy of speaking to her boss.

I like most people, but within five minutes, I really disliked this assistant. I asked her, "If I decide to hire your boss as my CFP, will I be working mostly with her or with you?"

She said, "She will work out your main strategy, but mostly you'll be working with me."

I called her back fifteen minutes and canceled the appointment.

You know as well as I do that there's about a one in a million chance that the CFP will ever call me and ask, "So why did you decide not to work with me?" But, I'm a well-qualified prospect who really wanted her services. If she knew the way the assistant is treating her prospects, would she retrain, r...

What do some of the world’s most popular and successful websites have in common? While Netflix, Amazon, Facebook and YouTube all have different business models, each one does one thing very well: personalization. If you’re a member of any one of these sites, the content that you personally see when you visit its homepage will be different from that other users see.

Related: The 3 Big Problems with Personalization in Online Sales and Marketing

So, whether you're perusing your newsfeed, product recommendations or suggestions as to what movie or video you should watch, you'll have a personalized experience based on data the site has previously collected about you (or any user),to create a homepage unique to you that truly feels like your own.

For your business to remain competitive in today’s on...

Just For You

Hiring

3 Must-Do's You Should Complete Beyond the Interview to Vet That Potential New Hire

Earlier this year, retail giant Target settled a $3.7 million discrimination lawsuit, as reported by USA Today. The suit alleged that Target’s criminal background-check process was biased against minority candidates. The litigation, spearheaded by the NAACP Legal Defense and Education Fund, has since led Target to set up a process for the plaintiffs to either obtain jobs or receive a cash award.

Related: 4 Ways to Test 'Cultural Fit' During the Hiring Process

The class action lawsuit centered around the experiences of two prospective Target employees. Both candidates were given conditional employment offers after their interviews, but following criminal background checks, the offers w

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Starbucks

Starbucks Is Closing 150 Underperforming U.S. Locations. Here's Why.

Starbucks, the world’s largest coffee chain, will close 150 underperforming U.S locations in fiscal year 2019. That’s about three times its historical average, and the news comes just before executive chairman and co-founder Howard Schultz plans to step away from his role in the company on June 26.

Starbucks hasn’t met experts’ estimates for same-store sales in the Americas for five of the last six quarters, and the chain is struggling with potentially too many U.S. stores -- projecting same-store sales growth of just 1 percent for Q3 2018. Most of the impending closings should affect “underperforming stores in densely populated urban areas,” the company said in a statement to Entrepreneur.  

On a Tuesday earnings call, Johnson mentioned the company’s recent decision to close 8,000 stores fo...

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IPO

Even If You Don't Plan to IPO, You Should Run Your Business Like a Public Company

This might be the best environment for going public in years.

In 2017, 1,624 initial public offerings (IPOs) -- from Roku to Veritone -- raised $188.8 billion, up 40 percent versus capital raised during the lackluster 2016, according to EY. That made last year the strongest since 2007, when $338.4 billion was raised. Activity may top that level this year as Spotify, Dropbox and others take the plunge.

Related: 10 Questions to Ask Before Taking Your Company Public

Of course, while IPOs draw lots of attention, only about 20 percent of tech startups go public while 80 percent are bought by other public companies,

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Drinks

How a Turtle Helped and Hurt the Launch of This Premium Tequila

In a world where business leaders are quick to rattle off their resumes and tell you how ungodly successful they are, it is refreshing to meet a guy who laughingly refers to himself as "not a very smart guy."

That's Ken Austin, the very funny and, yes, extremely successful founder of Tequila Avión. Since its creation in 2009, the brand has been the star of an HBO show, won all kinds of awards at the San Francisco World Spirits Competition and in 2014, sold a

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Entrepreneurs

5 Ways to Turn Your Passions Into Profits Online

My back porch fell down. And I don’t mean a little. It completely collapsed. It happened during one of our Pennsylvania winter nor’easters. These are brutal storms that sweep down along the coast and drop between 6 and 36 inches of snow in a single shot. The result of snow collapsing my porch wasn’t pretty. And it took a lot of cleanup and repair to fix.

But when I was trying to figure out what to do about it, guess where I looked first? If you answered YouTube, you’re right! That’s because on YouTube, there are tons and tons of informational videos on everything from how to fix the dryer to how to put up a new pergola on your back porch -- boy did that come in handy.

Related: How to Monetize Every YouTube Video

And many of these people on YouTube who do these kinds of videos earn a little bi...

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Starting a Business

Pack Your Parachute Before Taking the Entrepreneurial Leap

In the United States alone, nearly half a million startups are born every year. Some get off the ground, but fewer figure out how to stay afloat. While the barrier to entry is a lot lower than it was pre-internet, the competition is exponentially greater, making it that much harder to succeed. A good idea isn’t good enough to guarantee prosperity.

As someone who’s been through the process of building and selling four startups, as well as currently running another thriving startup, I believe every startup needs to take three key steps to maximize chances for success. They are what I’ve always done before I start any new venture. They are my proverbial parachute, empowering me to chase greatness while minimizing the chance of falling flat on my face.

Related:

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Project Grow

6 Powerful Ways to Get Out of a Mental Slump

Regardless how mentally strong you are, you can still get into a mental slump. Whether it’s writer's block or being stuck debugging your code, these mental blocks can drive us crazy. More often than not, the problem gets worse the more we try and solve it in the moment.

While I can’t tell you how to solve the problem you're faced with, I can give you tips on how to jump-start your problem-solving process.

Here are six ways to get back on track after a mental slump.

1. Recognize it’s a problem.

This is the first step you need to take when starting to solve a problem. If you’re in denial that it’s a real issue, you’re doomed. Once you’ve accepted the fact that it’s a problem you can take actionable steps to get it resolved.

2. Move around.

Being stagnant is often part of the problem with a mental ...

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Project Grow

10 Inspiring Dwayne 'The Rock' Johnson Quotes That Prove Anything Is Possible

While much of his success first started in the wrestling ring, today Dwayne “The Rock” Johnson is one of the most successful names in Hollywood. Of course, going from six-time WWE heavyweight champion to 2016’s highest paid actor, it’s safe to say it took hard work, motivation and passion -- traits have been with him throughout his entire life.

Related: 50 Inspirational Quotes to Motivate You

Before wrestling, The Rock had his go at football, playing in college and almost going on to play for the NFL, until he experienced tw

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Project Grow

How 3 Entrepreneurs Came up With Their Business Ideas

Entrepreneurs are people who dare to dream and concoct ideas that can be translated into a successful business. Over 550,000 people jump into the entrepreneur pool each month. Some just dip a toe; others do a cannonball. There are those that sink, some that swim and the lucky few who qualify for the Olympics their first time out.

Related: The 10 Best New-Age Business Ideas You Haven't Heard About Yet

No matter how big or small, however, each business starts with a plan -- a vision or concept that someone has decided is worth trying. Take the following three entrepreneurs, for instance: Inspiration can come from many places, and these three entrepreneurs found theirs in unique ways.

Personal need

Many people start their own businesses around a product or

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Google

How to Manage Your Google Privacy Settings

A privacy policy is meant to be a contract between you and a company -- big tech companies in particular -- that ensures these companies are keeping your data safe. One company that has an enormous amount of your data -- from email and photos to videos and documents -- is Google.

The Google Privacy Policy has been "updated" 28 times since its inception in 1999 -- including three times in 2017 alone. The most was five times in the year 2015. And to its credit, Google makes all the updates and changes pretty obvious.

But this stuff can and will change to suit Google, or to suit new laws and regulations Google has to follow. For example, in the European Union and elsewhere on May 25, 2018, Google and others will have to deal with the General Data Protection Regulation, or GD

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How To

How to Say 'NO' to Clients

Saying NO to a client could be difficult and intimidating both at the same time for someone who is not used to it.  

For entrepreneurs, fear of losing a client always remains an area of concern. Especially when the client is one with whom the entrepreneur has to indulge in business again. But saying no is an an art that every businessmen should master to remain relevant in business.

Entrepreneur India talked to a group of like-minded entrepreneurs to know how this issue should be dealt with. Some findings on what should be kept in mind before or after saying NO to your client.   

Give them an Alternative

At times, situation comes when you have to deny a client who has been working with you consistently over the years. And saying no to the proposal could harm your relationship with them.

Offerin...

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How To

15 Tips, Hacks and Tricks to Get the Most Out of Google Photos

Many of us have thousands of photos and videos on our phones, and although it’s so easy to take them, it’s less clear how to keep them organized and transfer them to other devices.

In the age of cloud computing and artificial intelligence, you don’t need a cord to backup your photos. You don’t even need to be near your computer. And you certainly shouldn’t be emailing them or messaging them to yourself. There are simpler, more streamlined alternatives, such as Google Photos.

Related:  20 Surprising Things You Can Do With Google Search

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News and Trends

Technology

Add SEO to the List of Everything Being Transformed by Artificial Intelligence

Search engines are leveraging artificial intelligence to create more relevant responses to search queries.
Reading

Summer Reading 101: The Power You Didn't Know That Fiction Can Have on Your Business

Remember 'Little Dorrit' by Dickens? It's full of life lessons to help you more expertly meet those corporate challenges.

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Success Stories

How to Find Your True Calling as an Entrepreneur

Don't be afraid to move on in order to find your passion.
Failure

Why Embracing Failure Is Good for Business

Here's how making mistakes -- and encouraging your team to do the same -- can become your business's competitive advantage
Small Business Tax

Feeling Confused by the New Tax Law's Small Business Provision? You're Not Alone.

The IRS charges 5 percent interest on underpayments, so miscalculating a quarterly payment could have serious ramifications. But what if you don't know what that quarterly payment should be?
Employee Morale

Why I Asked My Team to Stop Eating Lunch at Their Desks

We think we're being efficient by multitasking during lunch, but there are downsides to forgoing a break.
Uber

Uber Will Pay Drivers in Some Cities to Use Electric Cars

It's also giving EV drivers special memberships and app features.
Email

10 Tips for Writing Emails That Will Get You Tangible Results

If you follow this 10-step process, you'll avoid the email mistakes that other marketers are making.
Transparency

If No One Is Engaging With Your Marketing, You Should Do This

Sometimes, being 'professional' is not what's best for your business.

How to Be a Confident Badass at Work (and Silence That Little Voice in Your Head)

You're more than enough, you're great at your job and you can do anything you set your mind to. Here's how to start believing it.
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