In the modern age of athletics, the intersection of sport and technology is often where champions are made. At the Olympic level, the margin of winning is so small, that leveraging new technology can be the difference between a gold or a silver medal. As the Olympic GamesÂ wraps up, here are the technology companies that were on full display at the games and caught my eye.
I'll start, of course, with skiing (I am a former Olympic skiier, after all). Here, the big news (aside from the Marvel suits) were the MIPS (Multi-Directional Impact Protection) helmets -- like the Giro Avance --