YouTube

A 7-Year-Old Boy Is Making $22 Million a Year on YouTube Reviewing Toys

Ryan of YouTube's Ryan ToysReview checks out new toys in videos that his family produces.
A 7-Year-Old Boy Is Making $22 Million a Year on YouTube Reviewing Toys
Image credit: YouTube/RyanToysreview via BI
Ryan, now 7, of Ryan ToysReview.
2 min read
This story originally appeared on Business Insider

The highest-earning YouTube star in the world is an elementary-school kid who makes millions reviewing toys.

Ryan, the 7-year-old "host" of Ryan ToysReview, a popular toy-review channel on YouTube, jumped from No. 8 to No. 1 on Forbes' annual list of YouTube stars who are making the most money.

A family-run YouTube channel, Ryan ToysReview generated about $22 million in pretax income from June 1, 2017, through June 1, 2018, according to Forbes, up from $11 million the year prior. The raw estimate of $22 million put Ryan ToysReview just ahead of controversial star Jake Paul (who banked $21.5 million).

Related: 5 Steps to Grow Your YouTube Channel in 2019

In 2016, The Verge profiled the channel and Ryan's parents, who have shot and produced the account's frequently (nearly daily) released videos since Ryan ToysReview started in March 2015.

The account began when Ryan, then a 4-year-old fan of toy-review videos, asked his parents why he couldn't also review toys on YouTube.

Ryan ToysReview started out slowly until a July 2015 video went viral. The video featured Ryan opening and reviewing a box containing more than 100 toys from Pixar's "Cars" series. It has close to 935 million views.

The channel now tends to review new toys or kids' food products, and the videos usually feature earnest and enthusiastic commentary from Ryan with off-camera guidance from his parents.

Related: 11 Ways to Make Money While You Sleep

Earlier this year, Ryan struck a deal with Walmart to sell a toy line called "Ryan's World" exclusively in over 2,500 US stores and Walmart's website, according to Reuters. Ryan's World was the first merchandise to be sold after Pocket.Watch, a children's media brand, negotiated licensing deals for several online video stars.

Ryan ToysReview has 17 million followers and has gotten a combined 26 billion views, according to Forbes.

Watch this astronomically lucky child review a DIY candy dispenser below:

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.